Monthly Archives: June 2012

1 Million phones shipped with NFC and activated daily

Hugo Barra, the director of Android product management, revealed that Google is now shipping 1 million NFC-enabled Android devices every week. That’s pretty significant. For some context, the company said that 400 million Android devices have now been activated, with … Continue reading

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The Mobile Tsunami Is Here!

What an exciting world we live in today!  Every direction you turn,business professionals and consumers alike are cutting landlines and trading their desktop computers for tablets and smartphones.  Even my grandfather,a 75-year-old Italian immigrant and Korean War veteran,is now using … Continue reading

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QR Code is gaining in use in North America

U.S. companies are increasing product awareness with huge market campaigns that have awakened a hunger for more. The marketing possibilities of this two dimensional code are now being used in movie trailers, as seen with Disney’s campaign to promote Tron, … Continue reading

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Viral Marketing with QR code for the Record Industry

Viral marketing has been something of a hit in the many industries. The concept is simple…take a product, develop a sense of mystery by implementing qr technology and allow consumers to puzzle out what it really is. Somehow, the process makes the product more … Continue reading

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131 year old winery embrace QR code to engage their customers

One of the biggest names in wine is joining the ranks of QR marketing by introducing the code to their new black label Burgundy wines. Maison Joseph Drouhin, now in its 131st year of operation, has made the move in an … Continue reading

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Wineries are embracing QR Codes!

For Matteo Fagin of the CT Wine Review, he released his QR Codes on their restaurant menus in order to create a mysterous smartphone event. With the huge success of the event, he says that this QR Code wave will … Continue reading

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Farmers using QR code to generate more sales!

Oldtime farmers discover the  technology that can draw more customers. farmers have been able to use QR codes and to help to inform their customers as well as to accept a broader range of payment forms, so that they aren’t … Continue reading

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The High Cost of Advertising

Medium Advantages Limitations Newspapers Flexibility; timeliness; good local market coverage; broad acceptability; high believability Short life; poor reproduction quality; small pass-along audience Television Good mass market coverage; low cost per exposure; combines sight, sound, and motion; appealing to the senses … Continue reading

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After many false starts, QR codes are finally taking off

After many false starts, QR codes are finally taking off Jun 16th 2012 | from the Econoomist CEREAL boxes are, by and large, poor works of literature. Yet many people sit at breakfast reading them over and over again. Last … Continue reading

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Fully 20% of web views are from mobile phones/tablets with exponental growth!

Traffic from mobile devices is growing at an astounding rate — by some estimates, mobile visits now account for fully 20 percent of Web traffic. Every measure of mobile growth borders on exponential: Cisco estimates that global mobile data traffic will increase 18 … Continue reading

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